GoPro’s Marketing Strategy

GoPro is the action camera this is utilized by athletes that play sports activities, and participate in adventures. GoPro turned into founded in 2002 with the aid of Nick Woodman, who came up with the idea of growing this camera while he was trying to create browsing films. The distinction among a “regular” camera and the “GoPro” camera is the GoPro is the sort of camera that makes humans say “wow”. It is water-resistant, light weight and is an appropriate digicam for sport enthusiast that need to make a primary person video that lets in human beings to proportion the experience and what it is like to be there considering an less costly fee. The GoPro camera could be very clean to apply and is without problems capable of be placed on many systems, as an instance, which include a skateboard, surfboard or a helmet. The GoPro is a totally small digicam and the point of view and the best lets in a consumer to create a video that everyone will enjoy.

One critical key factor about advertising is never use computerized messaging. GoPro in no way uses automatic messaging whilst responding to patron’s proceedings and critiques. GoPro Support is in rate of responding to purchaser’s messages, and that they have continually happy the patron by finding a strategy to their problem, or through sending a alternative digital camera this is inside the substitute guarantee time period. In one reaction from GoPro Support, they provided a client to work with a consultant that is fluent in Portuguese, because the patron they have been responding to lived in Brazil. The reality that GoPro’s customer support took the time to discover a representative that is fluent inside the identical language in preference to sending the client an automatic message indicates that they’re involved and actually need to create a courting with the client. When a purchaser is familiar with what you will do to keep them glad it creates customer loyalty.

One consumer had a camera that did not function properly and after some emails, they had a new digicam sent to them with out a issues. This is another key point on advertising that GoPro does an super job with: listening and talking with customers. GoPro is always responding and retweeting to Twitter and YouTube messages, while permitting users to add their own non-public films and sharing them to their four million subscribers. This nice comments that GoPro’s customer service receives creates relationships with their customers, which ends up in every other advertising key factor: consistency creates relationships